Starface: Starring You
The Center of Our Networking Galaxy
Skincare company Starface prides itself in destigmatizing acne. How? By making it cute.
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The biggest example comes from its most popular item: the Hydro-Star. The hydrocolloid pimple patches turn acne spots into a constellation of beauty marks.
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For my course, I created a social media campaign targeting Starface's most prominent audience: Generation Z.
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I include pop culture-infused sample content adhering to the brand's identity. The campaign also features a giveaway, with guidelines and limitations defined.
This campaign aims to generate awareness among this key public and encourage users to organically share the organization's page with other mutuals. It leverages the consistent and beloved brand identity many of its audience can ultimately relate to.
Reported on organization's social media and communications audit
Crafted all sample posts for campaign.
Wrote sample post copy and giveaway guidelines
The Strategy
Increase Starface's audience by creating entertaining content and encouraging users to share the company's page to other mutuals with a giveaway.
